ETHOS

CONSULTING

The magic is knowing who you are and how to share it with the world.

Create your living ethos—the foundation and culture of your brand—so people can connect to WHAT you do and WHY you do it.

Explore recent projects below.

An Interior Designer: Clare Anderson Designs

Design at the intersection of lifestyle, Nature and mindfulness.

A Wellness Research Consultant + Teacher: Winsor Wellness

Using spirituality and science as complementary forces to build cultures of well-being.

An Artist + Activist: Frankie Slaughter

Capturing how form shifts and exists in the present moment.

“I design websites, brand guidelines, and systems rooted in ethos. When all actions, practices, services, and offerings are motivated by an ethos—rather than conventional systems, trends, fads, quick fixes, and external noise—we build from alignment. Just like people brands thrive with strong bones.”

- Kelsey Brown

What is an ethos?

Ethos def.

NOUN /ˈĒTHÄS/

THE CHARACTERISTIC SPIRIT OF AN INDIVIDUAL, COMMUNITY, OR ERA AS MANIFESTED IN ITS BELIEFS, PRACTICES, AND ASPIRATIONS.

Discover more
about the process ↴

I guide brands from uncertainty to clarity using communication strategies, creativity, practical marketing systems, and some magic 🪄.

We will engage in one-on-one workshops with you and your team, using pictures, words, meditation, technology, and the power of collaboration to bring your brand to life.

I believe no vision is too grand and no mission too big.

Eleanor Evans Medina, The Makaranda Method

“I have been working with Kelsey every week for almost three years, and it has been one of the best decisions of my life. Kelsey is a dream come true for me and my small business.”

Clare Anderson, Clare Anderson Designs

“Working with Kelsey was such an organic, fluid experience. Starting the experience with a full day together to really break down my story and my vision was essential to getting the result I was looking for. She understood from the beginning what I was envisioning for my business and not only brought it to life but also helped me expand my own thoughts around what I wanted into something clear and beautiful.”