My Story

Hi, I am Kelsey. I guide brands from confusion to imagination to illumination. I love learning about people's wildest dreams and helping them find the pathways to create them using branding and systems. 

With extensive experience in global business, advertising, and supporting local entrepreneurs + small businesses, I now focus on brands that preserve human and planetary well-being.

I am a writer through and through. My poems come to me while on long hikes, in the middle of yoga classes, and during long runs. My favorite way to be in the world is anonymous in a coffee shop, reading, or writing. I pray and sing often. I run, dance, and garden. I like to live simply. Yoga is one of my favorite practices in the world.

Beyond my adventures and experience, I have a B.A. in Communications from UNC Chapel Hill, with minors in advertising and journalism.

Living Ethos

  • To help people bring their dreams to life through intentional branding and systems, empowering them to build successful, purpose-driven businesses that contribute to the well-being of all.

  • To build a world where artists, entrepreneurs, and changemakers bring their greatest purpose to life—where creativity, passion, and meaningful work take precedence over hustle and burnout. In a society that often prioritizes working to live, I envision a future where we live to create, connect, and contribute, shaping a world where purpose and prosperity coexist in harmony with the planet and the greater plan.

  • Community: My people, the ones who light and lift me. Rooted in belonging, I create a web of support, shared practices, and spiritual bonds that nurture and remind us we are never alone.

    Devotion: Loving commitment to actions and rituals that create harmony and balance in my daily life. Prayer and a connection to a Higher Power.

    Silliness: A lighthearted joy that stems from within.

    Creativity: The freedom to authentically express myself while honoring and celebrating the unique expressions of others.

    Reciprocity: Respect for the interconnectedness of Mother Nature, Self, Spirit, and Others, reflected in the balance of giving and receiving.

    Aspirational Value… Simplify    : Less is more, but really, less is less—the practice of removing excess to uncover clarity, ease, and what truly matters. By simplifying, I create SPACE, period.